Investment Week's

Investment Woman of The Year 2022

Thrilled to win Investment Woman of the Year (Small to Medium firms) at the 2022 Women In Investment Awards. Thanks, Investment Week!

"Holly Hits Home! Written in a lighthearted, draw you in way, but sharp and to the point. Informative without dragging info out, which it should be for an email!"

29 October 2022

"Holly's blog is truly a shining beacon amongst the quagmire of all the dull jargonistic material turfed out by others. She has me howling with merriment! I’m having fun doing it the Holly way and because of her I’m learning as I go along."

18 September 2022

"Brilliant. Straight talking, no flannel and all with a wicked sense of humour. Well done. As a newbie to investments I've found this blog to be very refreshing and informative. Thank you."

Mrs Hall
9 September 2022

"What I like is that she talks "normally" about complicated issues; pensions, stocks etc. And Holly's weekly newsletter never fails to make me chuckle with her tongue-in-cheek humour. The website is literally bursting at the seams with so much valuable content."

Tori Brodie
28 September 2021

"Sign up for the Friday emails - highlight of my week. As well as sound financial insights, it's just very well written, makes me laugh despite the current dreadful circumstances."

Filip Vermeiren
11 April 2020
Holly Highlight

Pandemic parenting podcast with Vernon Kay

On a mission to democratise finance

I’m a financial translator, bullshit-basher and consumer advocate aiming to help millions make better choices with their money.


Talking money without boring people to tears


Jargon-free finance with a dollop of opinion


Expert guests and topical stories that matter


Leading the charge for more inclusive UK finance


Testing consumer appetites, likes and needs

Holly and her team of qualitative and quantitative researchers help pension and investment firms make better products and content. If you’re worried about living in an echo chamber and you want to put the customer voice at the heart of your development, get in touch.

A taster of the brands that Holly and Boring Money work with:


Talking about finance without boring people to tears

From keeping the room alive as a conference chair to asking the hard questions in a fireside chat, Holly’s approach to public speaking is fearless, funny and firmly evidenced.


Jargon-free finance writing with a dollop of opinion

Blending her specialist know-how with style, wit and language people actually understand, Holly regularly appears in national newspapers, industry press, lifestyle mags, and everything in between. 

Recent articles and videos


Leading the charge for fairer finance

Calling out CEOs, reprimanding regulators, protecting the public. Poor communicators beware – finance WILL BE more inclusive, accessible, fair!

Taking on the gender investment gap

Recent battles and rants

About Holly Mackay

Investment expert,
financial translator,
and Mum

Holly has worked in finance since 1999. She is a financial expert, a commentator on investment markets, and the founder and MD of Boring Money.

She passionately believes that we can explain things better, and that investments shouldn’t just be for “The Old Boys”.

Holly was recently recognised in Innovate Finance’s Women in Fintech Powerlist 2021 as one of the STANDOUT45 Senior Leaders.

Holly read Modern Languages at Oxford, specialising in Medieval French which obviously made her immediately highly employable. She went backpacking in Australia, worked in TV for a while and then decided that TV was boring but the stock market was awesomely interesting.

She held senior roles at Merrill Lynch, Aviva and Santander before setting up her first business, The Platforum, in 2008. She sold the business to Centaur Media and left in 2014, launching Boring Money in July 2015.

She likes translating financial gobbledygook into ‘real speak’ and trying to help people without PhDs in finance to make sensible decisions with minimum pain.

Holly is a regular media commentator and has appeared on or contributed to the BBC, The Times, The Telegraph, and The Mail on Sunday. She is living proof that you can be in Set 4 for Maths when you’re 13 and still get your head around investments!

“I really believe that investments can help many people put their money to better use and create some decent returns. But the old guard make it so confusing and so boring that most people are sticking their heads in the sand. I want to make finance more accessible. I want to name and shame the dodgy. And I want to help give people the confidence to trust their money to the good guys who are doing it well. If we all just leave it in our current accounts, there’s only one winner – and that’s not you and it’s not me!”

Off her soapbox, she is a Mum to 2 young kids, a fussy cat called Mog and a young pup called Ruffy. Holly has a thing for red shoes, is a happy and bad surfer, and has a passion for India. She cheerfully eats sugar, drinks coffee and likes wine.

Connect with me

Tweets @HollyAMackay