Leading the fight against unclear comms

Holly Mackay: Grumpy Ninja

In an industry plagued by misleading comms, elitist waffle and a lack of humanity, one woman stands apart. A defender of truth, clarity and the customer voice, she drags fee structures out of the shadows and cuts gobbledygook down to size. 

Armed with wit, stats and a bee in her bonnet, the Grumpy Ninja calls out CEOs, reprimands regulators and educates the masses. All to help the public make more confident choices with their money.  

Some say she’s the influencer our confused industry needs. She says she’s too old for all that. Either way, she’s the Grumpy Ninja of personal finance. And she’s taking no prisoners.

Holly Mackay: Grumpy Ninja

In an industry plagued by misleading comms, elitist waffle and a lack of humanity, one woman stands apart. A defender of truth, clarity and the customer voice, she drags fee structures out of the shadows and cuts gobbledygook down to size. 

Armed with wit, stats and a bee in her bonnet, the Grumpy Ninja calls out CEOs, reprimands regulators and educates the masses. All to help the public make more confident choices with their money.  

Some say she’s the influencer our confused industry needs. She says she’s too old for all that. Either way, she’s the Grumpy Ninja of personal finance. And she’s taking no prisoners.

Recent battles, rants and rallying calls

Holly vs the Unutterably Awful Pension Letter

Holly vs the Woodford fiasco

Holly vs the Evil Kingdom of Exit Fees

Holly and the people vs Fund Manager Value

Holly and the people vs Investment Information

Holly vs Valentine's Day marketing

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“I really enjoy the emails from Holly! She makes money interesting – I actually look forward to reading them. The advice is useful, and for someone who doesn’t work in finance they offer succinct and understandable information.”