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Hello, I'm Holly Mackay...

…and it’s my mission to help people understand the world of pensions, savings and investments.


With 25 years in the financial services industry and two of my own financial services businesses under my belt, I am qualified to help people navigate through a sea of finance gobbledegook.

Holly Mackay wearing 'I incite this meeting to rebellion' - Emmeline Pankhurst, 1912 shirt

Holly gives people jargon-free advice so they can make more informed choices about their finances and future.

See Holly in action

Talking money matters without the jargon.

Whether it’s analysing the Chancellor’s budget or assessing the impact of an interest rate rise, Holly is happy to give her opinion on financial news and stories.


Holly has also written for publications, from the Mail on Sunday to Metro.

Campaigning to close the gender investment gap.

Holly and her team have crunched the numbers to show that the gender investment gap is widening – by £54 billion from Jan 2023 to Jan 2024 to be exact. Through her Boring Money website and work with financial institutions, Holly is raising awareness among women about how to invest for a better future.

Successful entrepreneur and dedicated CEO.

Holly has set up two businesses. She successfully built and then sold her first – an investments insights business called Platforum. Then in 2015 she set up Boring Money which helps investment firms understand their customers and customers understand investments.

Holly’s winning ways…

Holly has a shelf full of awards for her business & writing skills.

She won Marketing Influence of the Year and Investment Woman Of The Year (small to medium firms) at the Investment Week Awards in 2023.

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