Hello, I'm Holly Mackay...
…and it’s my mission to help people understand the world of pensions, savings and investments.
With 25 years in the financial services industry and two of my own financial services businesses under my belt, I am qualified to help people navigate through a sea of finance gobbledegook.
Holly gives people jargon-free advice so they can make more informed choices about their finances and future.
Holly in action
Talking money matters without the jargon.
Whether it’s analysing the Chancellor’s budget or assessing the impact of an interest rate rise, Holly is well-positioned to use her extensive experience to provide considered, well-researched and original commentary on financial news, stories and developments.
Holly has also written for various publications, including The Times, Mail on Sunday and Metro. She has appeared on live television, most recently on The Martin Lewis Money Show to discuss UK retail investing, and she has been a guest on podcasts.'
Campaigning to close the gender investment gap.
​Holly and her team have crunched the numbers to identify that as of January 2026, the gender investment gap sits at an eye-watering £574 billion. Through her Boring Money website and work with financial institutions, Holly is set on raising awareness among women about how to invest for a better future. She is pleased to see that the gap is starting to shrink slightly - it's reduced about 15% since January 2025, when it sat at £678bn.
Successful entrepreneur and dedicated CEO.
Holly has set up two businesses. She successfully built and then sold her first – an investments insights business called Platforum. Then in 2015 she set up Boring Money which helps investment firms understand their customers and customers understand investments.
Holly’s winning ways…
Holly has a shelf full of awards for her business and writing skills. She won Professional Adviser's Woman of the Year - Investment, and Marketing Influencer of the Year at the Women in Financial Advice Awards 2025, Marketing Influencer of the Year and Investment Woman Of The Year (small to medium firms) at the Investment Week Awards in 2023.